• Als Spam markieren
• Beitrag melden

• 
  Diese Gruppe Alles

• Archiv
• RSS-Feeds

• Kontakt
• Hilfe
• Impressum
• Datenschutz

The Real BBC Scandal - The advertising industry's takeover of the media industry- and all they can do is copy!

Much has been made about the somewhat tasteless "comedy" on the BBC
involving Russell Brand and Jonathan Ross. However, it must be pointed
out that this was just a joke, and politically incorrect as it might
be, no malice whatsoever was intended by any party.
However, whilst our telescopes were aimed at a public service
broadcaster, shouldn't we at least take a glance at trends in the
commercial media industry, from radio and music to television film and
newspapers? Something that worries me deeply has been the transition
from "advertising supported", i.e. where advertising supports the
arts, to "advertising supporting", where the reverse is true.
From a producer's point of view, the two models are poles apart. The
former is about producing a product which will sell on merit in a
competitive marketplace. The latter is about producing a product which
will sell other peoples products. Therefore one is about creating a
work that is informative, educational and entertaining, the other is
purely about statistics and demographics.
Not long ago, I wrote to several local radio stations pitching an idea
for a music show. To give credit to the BBC, they were the only one
that at least bothered to write back. However, the reply I found
disturbing, being along the the lines that "it's not what our target
audience is looking for". So, I guess this means that I myself am not
part of the "target audience". So the BBC is not only needless
pretending to be a commercial broadcaster, but it is under the
impression that it is actually an advertising company. If there is
anything that parliament should be investigating, isn't it this
attitude, not silly jokes.

Antworten